June 6, 2017

National Geographic Short Film Release

Uppercut is thrilled to share Jon Dean’s National Geographic short film “Falling In Love” released this week to promote their upcoming TV-Series “Genius”. We teamed up with Director Maja Fernqvist and Designer Felipe Posada to create this fantastical universe depicting the Einstein quote, “falling in love is not at all the most stupid thing that people do.”

Learn more at National Geographic

May 12, 2017

AICE Winner Announcement

We are so proud of Uppercut Editor Alvaro Del Val on bringing home the WIN in Best in Automotive category at the 2017 AICE Awards last night! Well done, Alvaro!

See full list of winners here

AICE Awards, Alvaro Del Val, Volvo
May 11, 2017

AICE Finalist Announcement

Congrats to Uppercut’s Finalists, Danielle Sclafani in the Storytelling Category for IBM “Guiding Eyes” and Alvaro Del Val in the Automotive Category for Volvo S90 “Song of The Open Road”!

Read more at Shoot

AICE, Alvaro Del Val, Awards, Danielle Sclafani
April 27, 2017

HP We’ll Be In Touch – Ad of the Day on Creativity

Uppercut helped Fred & Farid raise awareness in Creativity’s Pick Of The Day “We’ll Be In Touch.” Edited by Uppercut’s Micah Scarpelli and Directed by The Devil You Know‘s NAN.

‘We’ll Be in Touch’ — HP’s Latest Diversity Push Confronts Bias in Hiring

HP Inc. is advertising its commitment to reduce bias among its hiring managers with a new film created out of Fred & Farid that shows multiple black job candidates on interviews that conclude with the dreaded words, “We’ll be in touch.” The disappointment on their faces is palpable, and the scenes provide viewers a glimpse of the frustration and desperation those who experience discrimination during the job search may feel.

“When qualified for a job,” text on the screen explains, “African-Americans are 3x more likely to experience a denial.”

“It’s intended to raise awareness around the ingrained biases that exist in the hiring process,” said Lesley Slaton Brown, who was named HP’s first chief diversity officer in 2015 after the company’s split with business-focused counterpart Hewlett Packard Enterprise Co. “It’s meant to wake people up and get people talking about this,” she said.

Read more at Creativity


Ad of the Day, Creativity, HP
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Uppercut is a creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. Founded by editor Micah Scarpelli, Uppercut works with a wide range of directors, agencies and top tier brands, delivering powerful, emotional, and visually inventive results. The company roster includes editors Micah Scarpelli, Danielle Sclafani, Alvaro del Val, Ann Lupo and Jeff Stevens; and a complete in-house VFX department led by Joe Wenkoff, handling everything from finishing to color correction.

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Stefanie Bassett

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Julia Williams